by Laura McMahon | Feb 1, 2025 | Blog Posts
If you run a business in which you sell most at certain times of the year—Christmas, the beginning of the school year or during the summer—you will be no stranger to seasonal marketing. But seasonal marketing can also take other shapes and forms, both in response to...
by Laura McMahon | Oct 21, 2024 | Blog Posts, Autumn, Myth & Folk Stories, Seasonal Stories
There is magic in the night when pumpkins glow by moonlight My memories of celebrating Halloween and Samhain as a child are clear. A washing up bowl full of cold water and bobbing apples which we took great delight in shoving our faces in, desperate to be the first to...
by Laura McMahon | Oct 21, 2024 | Blog Posts
Brand designer, creative mentor and writer Sarah Robertson reflects on the need for rest and play in an article about her creature comforts. — In a world that moves at speed, how do we create space for rest and play? Whether building a business, nurturing creativity,...
by Laura McMahon | Sep 8, 2024 | Autumn, Blog Posts
As the leaves slowly begin their vibrant transformation and the rain hits hard, there’s nothing quite like curling up with a book. Autumn, with its winning blend of cosy evenings and golden tapestry of colours, invites us to slow down, sit down and in fall into...
by Laura McMahon | Jun 18, 2024 | Blog Posts, Seasonal Stories, Summer
The summer solstice, a time of warmth, celebration, and ripe abundance, invites us to pause and honour the sun at her peak, enjoy the earth’s generous bounty, and lean into the big, beautiful magic of the natural world. As the Northern Hemisphere experiences the...
by Laura McMahon | Apr 10, 2024 | Blog Posts, Seasonal Stories, Spring
As we pull on our raincoats yet again and wait for the warmth of spring to emerge, April brings the blustery winds of renewal and a welcome sense of new beginnings. From the swaying tulips splashing colour across waterlogged gardens to the welcome return of migrating...
